Buyer's Journey Digital Transformation Efficiency In-market Buyers 
PureB2B
JUNE 23, 2022
While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. To be successful in this new normal, B2B vendors must cater to the modern needs of their buyers to facilitate a journey that’s as smooth as possible.
6sense
MAY 9, 2017
While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.
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6sense
MAY 10, 2017
Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.
6sense
JUNE 22, 2017
Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).
Inbox Insight
NOVEMBER 30, 2023
With more pressure being applied to the Marketing effort to accelerate the sales pipeline, it appears demand is rising for solutions that help marketers measure their impact while providing greater transparency over their multichannel, multi engagement strategies. trillion is the annual cost of bad data in the US.
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