Buyer's Journey Conversion Rate Forrester Intent Data 
Albacross
NOVEMBER 4, 2021
To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Source: Forrester , 2021). The Fundamentals: What is Intent Data? What Types of Buyer Intent Data Do You Need?
Aberdeen
NOVEMBER 5, 2019
Programmatic advertising can be adapted throughout the buyer journey. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. It requires a comprehensive and enlightened approach that uses intent data to be successful.
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Inbox Insight
AUGUST 12, 2019
Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Advanced re-marketing and nurture looks at delivering relevant messaging based on where the user sits within the content journey.
PureB2B
APRIL 21, 2017
Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity.
DiscoverOrg
AUGUST 7, 2018
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.
PureB2B
APRIL 21, 2017
Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity.
DiscoverOrg
AUGUST 7, 2018
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.
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