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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. And it definitely takes planning.

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2024 B2B Demand Gen Strategies to Uplevel Your SaaS Marketing

FunnelEnvy

Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. White Papers. Case Studies.

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How to Convert Marketing Qualified Leads to Sales Qualified Leads

Only B2B

But, before we talk more about how to convert marketing qualified leads to sales qualified leads, let’s briefly discuss MQL vs SQL, 40% marketers do not even know what MQL or an SQL is. Marketing Qualified Leads are in their early phase of buyer journey. Have they downloaded any whitepaper or case study?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

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Inbound vs. Outbound Marketing for B2B: The Showdown

Envy

Mature, well-established companies often have large marketing budgets at their disposal and heavily rely on outbound marketing techniques. It is all well and good, but young innovative startups are often forced to spend a large chunk of their marketing budgets towards brand awareness and market education campaigns.

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?