Only B2B

APRIL 3, 2024

Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Ideal e-tailer profile.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Launch Marketing

JULY 11, 2017

When creating your priority levels, include variables such as the buyers journey. As they move down the funnel, support interests exhibited and provide highly-focused content such as case studies, white papers or webinars. Once you have your list of target accounts, assign priority levels before finalizing.

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

Ledger Bennett

MAY 7, 2020

It mirrors the buyer journey, sales intent levels, and all things between introduction to your brand up to conversion. Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? This includes: Downloads of whitepapers, case studies, tech publications. Use cases for Intent data.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130