9 Search Marketing Tips for Effective B2B Lead Generation
LEADership
AUGUST 20, 2013
The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. IDENTIFY BUYER PERSONAS AND BUYER BEHAVIOURS. Do remember, however, that you have to give the buyer the ability to call you easily, not the other way around.
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