9 Search Marketing Tips for Effective B2B Lead Generation
LEADership
AUGUST 20, 2013
In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. It’s about THEM.
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