9 Search Marketing Tips for Effective B2B Lead Generation
LEADership
AUGUST 20, 2013
“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. What must we do differently now to feed the research hunger of the B2B buyer?
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