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The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. At face value, it might seem like you can opt-out of paid ads entirely. Are you sure you’re not a superhero? .

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The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. At face value, it might seem like you can opt-out of paid ads entirely. Are you sure you’re not a superhero? .

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article thumbnail

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. At face value, it might seem like you can opt-out of paid ads entirely. Are you sure you’re not a superhero? .

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Everyone’s business is different, so the ways that you choose to segment your email list will differ from how someone else segments their list. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. That’s just crazy talk.

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Why Quality Leads are Expensive

PureB2B

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. You may be getting a lot of traffic to your site, but only a small percentage may opt-in to receive your gated content, and an even smaller percentage of your leads convert into paying customers.

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How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

You need a small business CRM that allows you to track your prospects’ behavior so you can determine various factors, like: Where they are in the buyer’s journey. You need a small business CRM that allows you to track your prospects’ behavior so you can determine various factors, like: Where they are in the buyer’s journey.

Tagging 102
article thumbnail

Why Quality Leads are Expensive

PureB2B

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. You may be getting a lot of traffic to your site, but only a small percentage may opt-in to receive your gated content, and an even smaller percentage of your leads convert into paying customers.