Ambal's Amusings
MAY 12, 2010
In 2010, marketers should: Develop comprehensive buyer personas. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Click and download FREE eBook from Marketo and ClickDocuments. Stephanie Tilton's Marketing Action for 2010. Over to you.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Begin by creating buyer personas—who are your buyers? But they’re just that: tools. What problems do they face?
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