NuSpark Consulting

NOVEMBER 10, 2013

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Otherwise why do you have marketing automation?

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. Identify Your Personas.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

B2B Marketing Zone Posts

JANUARY 4, 2011

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010. Mobile (428).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40