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Marketing Automation: What it is and How to Use it to Drive B2B Sales

Lead Forensics

A drip-feed email campaign may begin, with a series of emails going out at set intervals, until some other action or trigger happens that moves the person out of that particular workflow (we’ll go into more detail about this and ways to use marketing automation, later in the blog).

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Significance of B2B Marketing Automation

Binary Demand

Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights. 1) Customer Relationship Management (CRM) Automation CRM has been one of the significant features in automation marketing. It enables email campaigns to be released based on responses.

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Retargeting Marketing: How, When, and Why Is it Used?

Outgrow

Make Use of Your CRM. With CRM tools, companies manage their interactions and relationships with their customers by organizing data in a centralized and easily accessible manner. Retargeting by using CRM helps in reaching the prospects who have stopped responding to marketing content and engages the ones who do respond.

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Account Based Marketing vs. Inbound Marketing: Key Differences

The ABM Agency

Data Collection: Gather data on your target accounts from various sources like CRM systems or third-party platforms like ZoomInfo. Multichannel Engagement: Engage with your target audience through multiple channels such as email campaigns, social media outreach, or targeted paid ads using platforms like LinkedIn Ads or Google Ads.

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What Is Lead Generation – Complete Process, Strategies & Tools

Outgrow

Identifying a buyer persona: Before you attempt to collect leads, you need to know who you’re trying to target. Deciding on the right buyer for your product is the first step. Your buyer persona can be defined by demographics, requirements, budget, etc. Define buyer persona .

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. Watch Webinar.