ClickInsights: What is the biggest mistake to avoid when writing a white paper?
Ambal's Amusings
SEPTEMBER 3, 2009
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. That means going back to the basics and developing buyer personas. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle.
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