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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Video Marketing Resources You Should Subscribe To. Make It Social.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. Facebook Ads.

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How to Produce an Internet Radio Show

Hubspot

There are lots of ways to generate and publish content for your inbound marketing efforts. Who is your audience (hint: probably your buyer personas )? For SpinWeb, we knew that we wanted to talk to our buyer personas which consist mainly of marketing directors and CEOs. What is your theme?

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The Ultimate Guide to Video Marketing

Hubspot

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. What buyer persona are you targeting? On Facebook? Why is this important?

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.