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What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] 1] As an Example [sic.],

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Or man, we tried pay-per-click and, uh, we ran some ads in Google and, uh, we got, we got a lot of traffic and spend a lot of money, but we didn’t get any value. And so the challenge with all of that is those are tactics and tactics need to tie into an overarching strategy. What did they need? Who are we trying to reach?