Buyer Need MQL Purchase SQO 
Ledger Bennett
NOVEMBER 17, 2021
We need a different approach. In this article we’ll discuss why revenue leaders need to shift team structures to remove internal and external friction from the path to purchase, how the concept of path to purchase itself is expanding, and how to create a revenue team capable of cross-functional revenue accountability.
PathFactory
SEPTEMBER 12, 2018
According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.
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