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What is user intent?

Biznology

1] As an Example [sic.], At every point in users’ journeys, when they need an answer to a question quickly, we can infer their user intent from the content of that experience. For example, if a user has a problem with a piece of software and needs to know how to work around it or fix it, she will ask for help.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

And that was selling software over the internet and actually delivering the software through the internet. Because back then, Jim, you probably remember this before the internet, you could buy a software, but you had to go and buy the CD, stick it in your computer. Who are we trying to reach? Do we have the right keywords?