Buyer Need Eloqua MQL Purchase 
PathFactory
SEPTEMBER 12, 2018
According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. lift in customer adoption.
6sense
AUGUST 24, 2017
The team additionally saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes and a 12x return in media spend. So to answer your question, any B2B company with a considered purchase is our market opportunity. Sanjay : In the age of technology, information isn’t democratized.
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