Buyer Need, Efficiency, Emarketing and Forrester

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. If you really want to get the interest of business buyers in this environment, show them how to grow revenue.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

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B2B Marketing Zone

How should B2B content differ for Business and Technical Decision Maker?

B2B Content Marketing - Less is the New More?

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