Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. The High-Tech Direct Marketing Handbook (Ebook).

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

B2B Digital Marketer

OCTOBER 5, 2020

Paul Slack ( 21:49 ): And so, you know, one of the things that you just need to think about is, you know, making a baby step in the process towards digital. You know, it’s, it’s not like, um, Oh, we’ve got this big trade show in Q one of next year. What did they need?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52