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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio.

Work Management 100
Work Management Marketing Management B2B Business 100
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B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast.

B2B Marketing 100
B2B Marketing Content Marketing B2B Planning 100
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