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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. Post this on Diigo.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

With an understanding of who your buyers are and what problems they are focused on solving in place, the chapters in these two sections walk through the creation, development and tuning of thought-leadership content to attract buyers and move them through the decision process. Share this on del.icio.us. Post this on Diigo. Tweet This!