Buyer Need Design Forrester Website Personalization 
The ROI Guy
JANUARY 17, 2011
It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner.
The ROI Guy
SEPTEMBER 28, 2010
Research from MarketingSherpa and KnowledgeStorm, shows that targeted content is more effective, viewed by buyers as more valuable in the decision making process when customized for Industry (82% more effective), Role/job function (67%), Company size (49%), and Geography (29%). Frugalnomics in Full Effect: Forrester and Gartner.
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