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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. There is a crying need for this. Seed this on Newsvine.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. There is a crying need for this.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

We’re also solving problems for sales and marketing that have not only existed forever, but have shockingly gotten worse as the B2B buyer’s journey has continuously evolved and become more complex. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.

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B2B Category Creators Episode 5 Transcript

Metadata

And she just crossed 52,000 downloads of her podcast episode, something incredible. I knew that Tableau could sell enterprise deals, you know what I mean? Elissa Fink: At the time, we were selling onesie, twosie seats to analysts as a tool, as a tool, as a personal productivity tool. He founded Eloqua. We want to be big.