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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs. Map Content to the Buying Cycle.

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Include video content in your buyers’ journey

Biznology

Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Landing page videos to convert browsers into buyers – good for PPC. Video FAQs that answer common buyer questions. Video bios of your team so buyers can get to know them better.

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10 Steps to a Successful SaaS Product Launch

Golden Spiral

A caution before we begin: your product launch will not live up to your expectations unless grounded in two things: You must fully understand your Buyer Matrix — who your buyer is, what motivates your buyer, and the real, career-challenging problem your buyer needs to solve. back to school, new fiscal year, etc.).

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The Secret Hack for Lead Generation: B2B Lead Nurturing

Binary Demand

Steps of B2B Lead Nurturing Core Elements & Checklist Lead Nurturing Process Work Lead Nurturing Strategies Conclusion FAQs [ps2id id=’lead’ target=”/]What is B2B Lead Nurturing? This process is useful for cultivating leads that are not yet ready to buy.