Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Define your buyer's journey.

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. Behaviorally-targeted ads are twice as effective as general ads.

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. Behaviorally-targeted ads are twice as effective as general ads.

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. Even if it’s not much of a secret, it’s still a pretty good marketing idea.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

ANNUITAS

JUNE 1, 2015

The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. As marketers we love research, we seek out anything that we can quote, reference or plug into a business case.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

Content4Demand

MARCH 9, 2021

For real success with content marketing, it’s not enough to have a library of content. Strategic marketers develop content that addresses their buyers’ needs as they evolve from initial awareness to a final purchasing decision. Content goals by buyer stage. To attract buyers, they first need to know that you exist.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Aggregators Social Media 80