Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

AUGUST 10, 2023

Execute a Personalize Campaign Strategy at Every Stage of the Sales Cycle  Personalization in ABM is important; when content speaks to buyer needs and stages of the buying journey, it keeps accounts interested and moving in their pursuit of a solution. Click on the links below: What is Intent Data?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Madison Logic

AUGUST 17, 2023

Let’s now delve into the practical application of storytelling at each stage of the buying journey for accounts showing purchase intent. 4 Tips for Crafting the Best Story Navigating the buyer’s journey with a purposeful content strategy that tells a better story through ABM requires more than guesswork.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52