First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences
Inbox Insight
NOVEMBER 10, 2023
With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. In short, first-party intent data is easily accessible, highly valuable, with little-to-no significant additional costs incurred.
Let's personalize your content