Buyer Intent In-market Buyers Information Press 
Inbox Insight
NOVEMBER 30, 2021
As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. What are their most pressing pain points? How many sources of information do they rely upon when deciding on a new technology purchase?
PureB2B
JULY 27, 2020
It’s connecting the thoughts of a potential buyer to the challenge they’re likely facing. If this is done correctly, you can become a major source of knowledge and information for that buyer. A perfect way to encapsulate top-of-funnel marketing would be the phrase “Why just show up, when you can be the one throwing the party?”
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PureB2B
JULY 27, 2020
It’s connecting the thoughts of a potential buyer to the challenge they’re likely facing. If this is done correctly, you can become a major source of knowledge and information for that buyer. A perfect way to encapsulate top-of-funnel marketing would be the phrase “Why just show up, when you can be the one throwing the party?”
Inbox Insight
JANUARY 5, 2023
Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Create high quality content that helps your potential future customers learn and informs their purchasing decision.
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