Buyer Intent, Ethics, Forrester and Information

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” But when you feed predictive business models with quality information, you know the output is trustworthy — that’s the value of good data.

Purchase

Purchase Work Management Marketing Management Lead Ranking

11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

AUGUST 30, 2023

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Another common challenge is the fear of losing jobs.

Marketing AI

Marketing AI Top of Funnel Lead Ranking Work Management

B2B Marketing Zone

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

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