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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Most revenue teams don’t leverage ABX, which means the most valuable information they need to find the right accounts at the right time remains hidden to them, anonymized in what we call the Dark Funnel. 77% of buyers say their last purchase was very difficult. Integrated G2 and TrustRadius intent. They often experience: .

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. It is going to be recorded, but we want to make sure that you get all the information that you need from this today. Welcome everybody.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. It is going to be recorded, but we want to make sure that you get all the information that you need from this today. Welcome everybody.

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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

By educating and informing buyers at various stages of buying and gently encouraging action through CTAs (calls-to-action), on-demand content makes for a more pleasurable user experience for online consumers, more so than the over-the-top, force-feeding sorts of sales tactics that predate it. Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

By educating and informing buyers at various stages of buying and gently encouraging action through CTAs (calls-to-action), on-demand content makes for a more pleasurable user experience for online consumers, more so than the over-the-top, force-feeding sorts of sales tactics that predate it. Watch Webinar.