How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
The output of your ICP should be a one-page document that clearly represents the type of companies you are targeting in your ABM efforts. For example, if you provide marketing technology, knowing what a prospect uses for marketing automation or their CRM might impact their candidacy for your solution. An ABM platform like Demandbase.
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