Buyer Intent and CPM - B2B Marketing Zone

5 ABM Lead Gen Myths Hurting Your B2B Strategy

NetLine

JUNE 12, 2019

Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” Through traditional CPM models, a delivered “signal” brings the guesswork back into the conversation.

Lead Gen

Lead Gen Account Based Marketing ABM Lead Ranking

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

NetLine

APRIL 19, 2019

You need to also speak with personalization and assess buyer intent. As a marketer always on the hunt for innovative strategies to deliver top-notch leads, you’re doing yourself and your company a disservice by not exploring ABM methods apart from traditional CPM models. ABM with Personalization and Buyer Intent. [DF]

Account Based Marketing

Account Based Marketing ABM Marketing Strategy Marketing & Strategy

B2B Marketing Zone

5 ABM Lead Gen Myths Hurting Your B2B Strategy

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

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