Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. What are their most pressing pain points? Solutions which promote a smooth integration should therefore attract your optimal in-market buyers.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

PureB2B

JULY 27, 2020

This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. Becoming a Knowledge Base.

Top of Funnel 66

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 66

PureB2B

JULY 27, 2020

This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. Becoming a Knowledge Base.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing. Video marketing. Paid social / Social media marketing. Develop a content strategy. Any demand generation campaign should see content creation as a key factor.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52