DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Two-thirds of buyers are willing to pay more when the sales experience is personalized. Dedicated Sales Content Creation.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Two-thirds of buyers are willing to pay more when the sales experience is personalized. Dedicated Sales Content Creation.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Two-thirds of buyers are willing to pay more when the sales experience is personalized. Dedicated Sales Content Creation.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

LiveRamp

JUNE 27, 2019

Site analytics can help recognize when companies are spending more time on specific content on your site. Data from publisher sites can be categorized based on the page content and context. The content consumption by various readers can then be allocated to these categories or topics and aggregated at the company level.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Madison Logic

FEBRUARY 28, 2024

ABM isn’t just a top-of-funnel effort—it’s a unified and consistent approach to reach all decision-makers with relevant content and messaging throughout the entire buyer journey. The Different Types of ABM There are three types of ABM strategy you can implement depending on your goals and available time and resources.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52