NuSpark Consulting
DECEMBER 18, 2017
Your potential buyers are sorting through an avalanche of content. Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. Thus, sales and marketing professionals have ceded most of their control over the early buying stages.
Zoominfo
DECEMBER 28, 2020
Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Consider this.
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Zoominfo
DECEMBER 28, 2020
Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data? Consider this.
Madison Logic
JULY 20, 2023
Accounting for Hidden Members Buying committees typically include various roles, seniority levels, and departments that each contribute their own insights and goals when making a purchase decision. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.
The Point
JULY 1, 2019
programs and hand off leads to sales at the first opportunity, but there are more incremental steps that companies can take to ensure – if buyers are indeed ready to engage earlier in the process – that they have the opportunity to do so. How well does your current lead scoring program identify prospects exhibiting signs of buyer intent?
ANNUITAS
JANUARY 28, 2014
Content must be scored according to where in the buying cycle it is consumed. Case Studies receive a value of 10 points, White Papers 15 points and a Webinar attendance is 25 points. While an increase in spend on content marketing will certainly produce more content, it won’t produce better results or drive more revenue.
Vidyard
APRIL 1, 2014
The only difference is that your content should map to your buying cycle and turn viewers into customers. You could prompt viewers to watch a customer testimonial, then a product video, then a detailed recorded webinar and so on-and so forth. So how can you be as compelling as YouTube AND drive action on your site?
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