How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We Let us know!
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