Metadata

SEPTEMBER 22, 2021

A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Bluetext

MAY 8, 2023

ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. DSP (Demand-Side Platform) A platform that lets advertisers buy ad space.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26