Remove Buy Remove Internet Marketing Remove PageRank Remove Wikipedia
article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. They built the content.

SEO 217
article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. ” (Wikipedia). I am an “earned media” social media marketer. ” I quickly responded, “Funny.

Blogger 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

77 Link Building Strategies for SEO in 2022

seo.co

But most marketers eventually get stuck. Backlinks” are just hyperlinks on the internet that point to your domain (and the various pages within that domain). They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. Make Wikipedia edits.

article thumbnail

77 Link Building Strategies for SEO in 2021

seo.co

But most marketers eventually get stuck. Backlinks” are just hyperlinks on the internet that point to your domain (and the various pages within that domain). They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. Make Wikipedia edits.