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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

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The rise of the intent lead

Albacross

Intent data is information collected about a company’s digital activity to provide insight into their buying intent and research behaviour. This helps marketers identify prospects that are in-market for a solution like theirs and pinpoints where in the buying journey they might be. What is an intent lead?

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

For instance, a car company like Tesla can use this calculator to target customers that have shown interest in buying a car or in Tesla as a brand. For someone in the middle funnel, you can lead them to a calculator that estimates the ROI of their present marketing strategy. Offer this guide in exchange for their contact information.

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