Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Convert

APRIL 12, 2022

Ruben De Boer, the author of Psychology of Buying , explains that paying literally hurts. People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Ruben De Boer, the author of Psychology of Buying , explains that paying literally hurts. People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52