Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. And also discuss the 4 main objectives of a comprehensive plan.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Exo B2B

MARCH 29, 2018

But it seems to me that a lot was said about content marketing and the influence of Web 2.0 This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Promising technologies (for the few adopters).

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

WebMarketCentral

SEPTEMBER 4, 2008

How Can Marketers Harness The Social Web? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Listening and sincerity are high on her list.

Social Media 20

Social Media Optimization Linkbait Media 20