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Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Both sales and marketing need to 1. reviewed all of the sections. Sign up. Or Does It? 5.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Can Find New Customers help my business?

Fearless Competitor

Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are they chasing too many poorly qualified sales leads ? Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.)

Marketing Automation Update: Manticore VII Released

WebMarketCentral

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. But they’re just that: tools. Digg this!

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore will continue to be stable, because of their pragmatic approach to building a company. Complete the sentence: C-level executives will buy Revenue Performance Management solutions when: They trust Marketing to be as accountable for revenue as Sales is currently. Cue the music…).

Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or am I?) Read it here.]

Marketing Automation Acceleration Package – our exciting new service

Fearless Competitor

Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or Genius.com.  Is it working or is it merely collecting dust? Persona development and targeting – the better you know prospective buyers and how they buy, the more effective you become. From $5,995 to $18,995 plus expenses. It’s an engine. What do you think?

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 9.5 Those are easy to create because the Raab Guide (buy now! I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. As a result, I've made a number of small adjustments which have been retroactively edited into the previous posts. Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. The relative ranking of the different vendors hasn't been significantly affected.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. Stuff to help sales management get the new guys/gals up to speed.

B2B Lead Management Market Heats Up

delicious b2bmarketing

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. They actually have their sales and marketing orgs aligned and working together.