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| | B2BBLOGGERS
OCTOBER 28, 2010 Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and Jill Konrath. Both sales and marketing need to 1. reviewed all of the sections. Sign up. Or Does It?
| | WEBBIQUITY
FEBRUARY 14, 2010 Manticore VII Marketing Automation and Lead Generation Released
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.
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| | WEBBIQUITY
FEBRUARY 13, 2010 Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. But they’re just that: tools. Digg this!
| | FEARLESS COMPETITOR
JUNE 21, 2011 Can Find New Customers help my business?
Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are they chasing too many poorly qualified sales leads ? Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.)
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
Sales & marketing alignment. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc.
| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 13, 2011 Marketing Automation Skills are Scarce: Strategies to Close the Gap
Among B2B vendors, Eloqua is the poster child for this approach. This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. So buying a couple of hours or days of service each month really does save time and money. Surveys, like this one from IBM , show many obstacles to successful deployment.
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MARKETING INTERACTIONS What Does Your Funnel Look Like?
| THURSDAY, OCTOBER 21, 2010
Focus.com - thanks to Craig Rosenberg and Sarah Miller - invited 14 Focus Experts to share their picture and definition of the B2B sales
and marketing pipeline funnel. Instead of a contraction in the middle, mine bulges as multiple influencers on the buying
committee converge to reach consensus. Christopher Doran , from Manticore
Technology, depicts his living funnel that evolves in parallel with changing business conditions. Steve Woods , from Eloqua
, created a funnel to analyze marketing's impact on revenues. Yesterday, I wrote about static value. MORE >>
CUSTOMER EXPERIENCE MATRIX Low Cost Systems for Demand Generation
| WEDNESDAY, FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua
and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua
being higher cost / richer functionality / takes more training. But even including that, the first year cost for most of these will be less.) : Manticore
Technology : a full-featured demand generation product. Just kidding.or Maybe next week. MORE >>
FEARLESS COMPETITOR 3 Reasons why lead nurturing and scoring have NOTHING to do with software
| MONDAY, AUGUST 1, 2011
Better post a job for someone with experience in the software you use such as Eloqua
, Marketo, Silverpop, Act-On, Manticore
, Aprimo, etc., The foundation of lead nurturing and scoring is buyer personas, buying
processes and agreed lead definitions. Coming up tomorrow: We reintroduce our superb white paper and explain what Sales
really needs from your marketing team. As companies struggle to create quality sales
opportunities, they turn to lead generation companies like Find New Customers. B2B Demand Generation | Lead nurturing and scoring. right? WRONG! MORE >>
IT'S ALL ABOUT REVENUE Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
| FRIDAY, APRIL 8, 2011
think we’ll see one of the two marketing automation leaders – Eloqua
or Marketo – emerge as a billion dollar company and own 40% market share. While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore
will continue to be stable, because of their pragmatic approach to building a company. Complete the sentence: C-level executives will buy
Revenue Performance Management solutions when: They trust Marketing to be as accountable for revenue as Sales
is currently. Wow, what an honor! MORE >>
MARKETING INTERACTIONS 27 Benefits from B2B Lead Nurturing
| SUNDAY, NOVEMBER 29, 2009
If you ask them what benefits they hope to gain, they'll likely talk about the goals for the program in relation to the number of sales
opportunity conversions or revenues produced from marketing-driven customer acquisition. Buying
path (stage) definition. Marketing and sales
alignment. Seamless sales
enablement. Companies like Genius.com , Marketo , Manticore
Technology , Silverpop , Eloqua
— and others — are the engines behind nurturing programs. Many B2B marketers will tell you they have a nurturing program. Segmentation opportunities. MORE >>
- Webinar Q&A: Content is Marketing Currency MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Marketing Automation Update: Manticore VII Released WEBMARKETCENTRAL | TUESDAY, NOVEMBER 17, 2009
- Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
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