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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo.

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Marketing Automation Trends for 2010

LeadSloth

Sales & marketing alignment. Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc.