KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. This report continues to look at how these specific B2B sectors are leveraging social media for research, marketing, and business decision making in the buying process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! They don’t need to buy it from you right now. Don’t buy my book, go buy his book first because it is actually a really, really good book. So much better to take that-.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. The remainder is not prepared to buy YET. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ClickZ

OCTOBER 22, 2020

Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. They focused on the buying journey, using HubSpot’s CRM tie-in with Marketing Hub to create targeted content on Facebook, using an integrated tool, Facebook Lead Ads in HubSpot. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The auction functions very similarly to a Google search ad auction.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. We do, after all, want people to buy this thing. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Sure thing. You and I have known each other, obviously, for a long time. A few decades. What inspired you to write about h olding the sales hustle? Absolutely.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Customer Experience Matrix

FEBRUARY 5, 2015

Of course, there’s still a huge opportunity – hundreds of thousands if not millions of potential clients have yet to buy their first system. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Let’s talk about that relates to what we do talk a lot about here, along the acquisition side, which is the buying journey. I think often times, we think of the buying journey too often as ending when someone buys.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 And unless you’re ready to buy, that’s a hindrance not a help. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 And unless you’re ready to buy, that’s a hindrance not a help. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Shocker – it is not always Google. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Marketing Insider Group

JANUARY 29, 2013

But I believe that over time, social businesses will look at share of conversations to determine how well marketing is engaging potential customers before they are ready to buy. Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

SWZD

SEPTEMBER 11, 2019

Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. To do this, they have analyzed the data on their existing customers to profile the companies and persona of decision makers who buy their products. We also discussed PTC’s use of social media.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 64% of website visitors are more likely to buy a product on an online retail site after watching a video. 2 nd largest search engine after Google is YouTube. (Source: MarketingSherpa ). comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee. And literally they’re updating the number of people in the buying committee every year.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Convince & Convert

OCTOBER 2, 2013

Buy a Media Company: Do an analysis on the media companies in your industry. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Joe: Big “non-media” brands are really starting to do this, as evidenced by Google buying Zagat and Frommer’s in the past few years.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

EMagine B2B Blog

APRIL 4, 2013

Proper use of relevant hard and soft CTAs can catch visitors at all cycles in the buying phases, and either bring them back if they are still kicking tires, or direct them to a conversion if they are ready to act. Without a good conversion rate optimization strategy, your visitors will flail around your site.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) BrennerMichael People buy from People (not companies) they know, like and trust.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) BrennerMichael People buy from People (not companies) they know, like and trust.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Third, you have a chance to really get to know your prospects as people. Are assessments in your future?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). How can we improve open rates? What are the most important metrics we should track?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Allocadia

JUNE 7, 2019

If you’re spending money to cultivate advocates, and this is important to you, yours may look more like awareness > consideration > try > buy > advocate, even extending beyond into renewal/upsell. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Allocadia

APRIL 16, 2019

If you’re spending money to cultivate advocates, and this is important to you, yours may look more like awareness > consideration > try > buy > advocate, even extending beyond into renewal/upsell. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Heinz Marketing

SEPTEMBER 17, 2018

You can find us on iTunes, Google Play, Stitcher, Spotify, wherever fine podcasts are sold, and every episode of Sales Pipeline Radio, past, present, and future. Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work.

Work Management 54

Work Management Eloqua Marketing Management Training 54

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. The buying environment is shifting—faster than ever. The changes are as much about who is involved in the buying decision as in how they facilitate it. Google alerts pull a wide variety of information to you. Mapping Content to the Buying Process - Slidecast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Third, while you can certainly buy many types of products from companies (e.g.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Hubspot

OCTOBER 13, 2014

This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B IBM buying CoreMetrics and Unica for $1B. Oracle buying Vitrue and Eloqua for $1.2B. Microsoft buying Marketing Pilot and Netbreeze to bolster Dynamics CRM.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Golden Spiral

NOVEMBER 8, 2018

You want a visitor to become a lead and eventually make a buying decision. You want those who find you from a Google search, an internet ad, a social media post, or a recommendation of a friend to navigate their way around your site easily and do so with an increasing sense of “they can help me solve my problem.”. Easy, right?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48