Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. This is where greater differentiation and profitability become evident.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

MLT Creative

JULY 20, 2011

According to Courtney Wiley of iMedia Connection , “The B2B buying process is fundamentally changing. 93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." Bookmark phenomenal content on Delicious, StumbleUpon or Digg.

Ning 40

Ning Ad Building Brand Identity Branding 40

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Alternately, you can just subscribe to a "best of" RSS feed here.

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40