Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Programmatic ad-buying.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 126

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. What is Cost Per Mille Advertising?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top Clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Martech Advisor

JANUARY 28, 2020

For instance, Google is commonly used to describe a search engine, and the act of performing an online search is described as Googling. Paid media is a distribution channel that allows marketers to buy ad slots on digital avenues such as social media channels, search engines, and websites to broadcast their message.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113