Customer Experience Matrix

DECEMBER 20, 2012

It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Those are easy to create because the Raab Guide (buy now! Every company has a specific set of needs that are addressed by a specific set of features. 0 fax (special relationships with broadcast fax vendors) 1 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. Ok, now for the company-level data itself. Yesterday the final answer trickled in.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. I could not agree more with these predictions. (1) The Contributors. Erik Bower , Co-founder, Marketbright. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. The way that we establish trust and relationships with buyers is through authority. That’s individuals moving, not companies.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40