Enough About Us! How to Tune Pitch Decks for the Reader
What Works - What Doesn't
OCTOBER 5, 2021
Too often, what passes for differentiation is a generic statement of end results (“We deliver true enterprise-wide protection against the threats facing your business.”) You know how big a deal it was to wrangle that vague endorsement from an analyst or the brilliance of your API strategy chart – but the reader doesn’t.
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