Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
Adobe Experience Cloud Blog
AUGUST 19, 2016
Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. This all comes down to the math and two key stats. The first, also known as Pareto’s 80/20 rule, is that 80% of your business wealth will come from 20% of your customer base.
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