Business Media Plans Online Marketing WOM 
Industrial Marketing Today
SEPTEMBER 13, 2010
One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). He is the Founder & President of Tiecas, Inc. –
Convince & Convert
APRIL 28, 2010
Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. Mobile device usage indicates potential influencer status.
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Convince & Convert
SEPTEMBER 20, 2010
None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. .&# Happy Christmas and New Year.-=
Convince & Convert
JULY 14, 2010
Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. link] Ben Smith Embracing social media should not mean organizational change, it should change the organization [link] [link] Joey Strawn Spoken like a gentleman and a scholar, Mike. .&# Thanks, Mike!
Convince & Convert
APRIL 22, 2010
The difficulty in telling your boss that social media isn’t a fad is magnified substantially by the fact that you and she may be looking at social media through entirely different prisms. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.
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